We Innovate For You
Yazaki
Agency/Role
Moncur / Art Director, Designer
Design Style
This brand employs a dynamic, engaging, and precise design aesthetic that harmonizes visually and strategically across elements.
Voice / Tone
The tone is wise, approachable, and collaborative, intended to convey trustworthiness, industry expertise and a desire work cross functionally with their clients.
Brand Details
Prioritizing People
Photography throughout is warm, inviting, and engaging, capturing a welcoming atmosphere. This style highlights the human side of the automotive industry, subtly hinting at end results and fostering a sense of collaboration. Whenever possible, the imagery showcases the expertise of the professionals within the organization.
Advancing Technology
The brand’s color palette, typeface, soft gradients, and angular iconography form a cohesive visual language that embodies technology, innovation, and collaboration. Icons featuring endless loops add a sense of continuous advancement, enhancing the forward-thinking aesthetic.
Embracing Monozukuri
Icons are crafted with meticulous precision, reflecting the quality and care put into each product. Angular elements within the design nod to the brand’s foundational history, while the darker angled components add depth, suggesting a premium, enduring quality.
The system is designed to work in harmony, balancing respect for the brand’s origins, embodying its current identity, and emphasizing its future aspirations. This cohesive visual system encapsulates both legacy and forward momentum.
Feedback
— Client contact
“It provides a solid framework for progressing the brand without straying too far from Yazaki’s roots. It does a good job projecting the core pillars of people-first, Monozukuri focus, and innovation ‘grounded in the present.'”
